Social Media: Searching for Work on LinkedIn, Part 2

by Sally Cox  

We have previously explored the importance of having a strong LinkedIn profile. Your profile is really the key here so if you haven't yet updated and beefed up your LinkedIn profile, I suggest you go back and read through the article before moving forward.

A Word about Recruiters

I always preach to my colleagues who are seeking work, and I believe this: the best way to find work is to have the work find you. The strong LinkedIn profile is twofold--prospective employers can see your work history at a glance, but it's also helpful for recruiters to find you. They use keyword searches to help narrow the field, and I can tell you from experience: recruiters are the best way to find and keep steady work.

That being said, there are two types of recruiters: the ones who make blind calls or send blind emails--with no idea of whether you are the suited for the job, and the ones who work closely with you and know your skillset and work ethics. The second is obviously the one I recommend. A strong profile and a few tips to get you noticed by recruiters can go a long way. 

I have a handful of recruiters who have taken the time to view my portfolio, talk to me about my goals and future plans, and learn my skill set. Those are the ones who think "Sally would be perfect for this role!" That's what I want for you so let's explore how to get there.

Get the free LinkedIn Jobs App

This is a great way to keep up with jobs on LinkedIn. It's easy to browse and search for jobs, and in many cases, you can apply with your LinkedIn profile right from your mobile device.

Below is an overview of the LinkedIn Jobs App. Enter keywords, location if desired and tap Search. Apply for some jobs directly through the app with your profile or save jobs in the app, to complete on the company's website later.

 

 

A few tips to help you with your search:

1. Try variations of your keywords. I search for "Instructional Designer" but I also search for "Instructional Design" or "eLearning Developer," for example.
2. Set up notifications within the app to alert you when a job matching your description gets posted.
3. Many jobs can be applied for right from within the app--in your pajamas, while in bed! The LinkedIn jobs app keeps track of the ones you've applied for that way, which is quite helpful.
4. If you're having trouble finding work in your field, consider expanding your skillset. A photo retoucher who does nothing but retouch photos will have a harder time finding work than one who has other skills. 
5. I always recommend you stay active in the newsfeed, for maximum exposure. "Like" relevant articles, share insights, etc., to get yourself noticed. This is especially helpful when you are job hunting.

Here is an infographic I put together on the LinkedIn Jobs App. You can click the image to download a copy for yourself.

 

 

Next Time: I'll share more tips about maintaining a strong LinkedIn profile.