Training: A Primer For Hosting Live, Online (Virtual) Classes
- A computer
- Internet access
- Headset or Telephone
- A Meeting Space Vendor
eLearning and TechComm: Click, Select, Choose, or Press?
Right at a time when flat design has become the rage, removing the three-dimensional look that for 30 years (happy anniversary to Windows this November!) has informed us that "this thing looks like you can poke it in! It must be a button!" people are starting to worry and become uncertain about the clear vocabulary that has helped us to write about software and computers for just as long.
In a recent class I had one participant tell me her office has forbidden the word "click" in favor of "select." Another told me that her office had done just the opposite!
The two concerns in question are whether the word "click" loses its meaning on mobile devices, and whether the word "click" is exclusionary toward individuals with disabilities or different abilities.
The good news is that using the word "click" is not ableist, nor is it declaring the hegemony of mouse users over mobile device users. It is just the standard word in technical communications to indicate "execute," on certain kinds of interactive items on screens. In other words, "click" means "hey you, button, do that thing you do."
The button, as with so many things in the computer realm, is an analogy to real-world little pokable nubbins that make things happen on electric devices from vacuum-cleaners to doorbells. Even real-world buttons have undergone some changes in the ways people use them. The buttons on my microwave and stove are now flat to the surface and covered with a plastic sheet so that spaghetti sauce and porkchop grease can't get in and ruin the mechanism. But you still actuate them by pressing them–and most of them still emit a satisfying "click" sound (or a beep) when you do so.
By analogy, "click" is whatever action you do to an on-screen button to make it do its thing. It is executed on various devices and by various computer users in various ways. Many of us already made the leap from "press and release the left button on a mouse device" to "press and release the left side of your mouse even though it no longer has a button" to "press and release the entire touchpad on your Mac laptop so that emits a click sound" to "tap ever-so-gently on the hair-trigger touchpad of your new Windows laptop" to "tap once on the screen of your iPad or phone" to "tap once on the screen of your touch-screen laptop" to "tab to the button and press the Enter key on your keyboard." And with Windows Speech Recognition, to actuate a button, you actually speak the word "click," as in, "Click OK;Click File; Click Bold; Click Save; Click Close," and so on.
To back away from the word "click" right now is as unnecessary, and even nonsensical, as deciding that the Save icon has to be changed because no-one has used an actual mini floppy disk since 2005. The Save icon has become a symbol that will retain its meaning like other permanent glyphs, such as the Arabic numerals or the smiley face. And the word "click" is the way you indicate "actuate" for certain screen items.
But that is not to say that the word "click" should be used for every screen action. By now I hope I have made clear that a "click" is a characteristic of certain screen items-buttons, icons, tools-not of the physical method by which you actuate them. So even though you may also click your mouse to execute the following actions, the word "click" is not the clearest vocabulary word for them.
You "choose" something from a menu, because you are "choosing" from a list of "choices," and once you "choose" the one you want, the chosen command is immediately executed.
choose File > Close
You "select" something that, once you select it, stays selected. You select a cell in Excel. You select part of the text in a document. You select an option from a list and the option stays selected-as in a drop-down list or a list-box. You select a radio button, and you select a checkbox. And they stay selected. Until you "deselect" them.
select the Portrait Orientation radio button
select the Kerning checkbox
from the Font drop-down list, select Verdana
select the first paragraph in your document
deselect the Enable Live Preview checkbox
You "press" a key on a keyboard or a real button on an actual piece of hardware. (The word "press" definitely cannot be used to describe what you do to an on-screen button, because it may create ambiguity: Does "Press Home" mean on the screen or on the keyboard?)
press the Enter key
press the F6 key
press the Power button (on the microwave)
And finally, you "click" an on-screen button, an icon, or a tool.
click the OK button
click the Bold tool
click the Wifi icon
As this vocabulary discussion continues, I would love to hear your take. Is your office using "select" for everything? Are you using "press" for mobile devices? Or tap? Are you combining commands, as in "click or tap the link"? Email me.
References
Microsoft Manual of Style for Technical Publications: "Do not use choose as an alternative to click or double-click. Choose does not convey any additional information to those who do not use a mouse, and such users normally understand the equivalent action that they must take when a procedure step says to click."
Web page: Use Speech Recognition to operate windows and programs
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Do you need to learn how to write eLearning scripts? Come check out my live, online mini course.
eLearning: Become a Pedagogical Agent
If you've taken any of our Adobe Captivate, Adobe Presenter, or Articulate Storyline classes, you are probably aware that these programs provide a selection of screen characters–cut-out pictures of professional actors in business, medical, or business-casual clothing posed as if they are talking to you. They are intended for use as a kind of avatar of the trainer.
Over the past few weeks, I've had multiple students ask how hard it would be to use themselves as the learning coach. Believe it or not, becoming a pedagogical agent is easier than you think.
Create cartoons of yourself or your in-house experts. You can use the images over and over in on-going training videos. Here is one article to get you started: Using Bitstrips Characters.
Adobe Captivate: Text Hyperlinks
Over the years I've had more than a few eLearning development clients ask us to create links to web resources on a slide. There's more than one way to accomplish the task. Over the next couple of weeks I'll discuss some of my favorite techniques. Up first, text hyperlinks.
To create a text hyperlink, select some text (the text can be contained within a text caption or a smart shape). Then, on the Properties Inspector, select the Style tab. From the Character area, click the Insert Hyperlink tool.
If you'd like to learn more about eLearning, come hang out in my next eLearning basics mini course. And if you'd like to learn more Captivate, Presenter, or Storyline, we've got a great collection of live, online classes for you.
See also: Object Hyperlinks
TechSmith Camtasia: Recording Effects
When Camtasia developers need to add attention-grabbing visual affects to a software demonstration created using the Camtasia Recorder, the work is typically accomplished by editing the recording in Camtasia Studio. However, using Camtasia's Effects Toolbar, you can add several attention-grabbing visuals while you are recording your video.
Start the Camtasia Recorder. Enable the Effects toolbar by choosing Tools > Recording toolbars and selecting Effects (click the OK button to close the Recording toolbars dialog box).
After the 3-2-1 countdown, the Effects tools appear on the Recording toolbar.
Select the ScreenDraw tool to display different Drawing tools. You can select from among frames, lines, highlights, ellipses and even a pen.
At this point, you can use the tools to draw all kinds of shapes on the screen (at the same time that you're creating the video).

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If you'd like to learn more about eLearning, come hang out in my next eLearning basics mini course. And if you'd like to learn more Captivate, Presenter, or Storyline, we've got a great collection of live, online classes for you.
Adobe Captivate: The Cure for Blurry Zoom Destinations
To insert a Zoom Area, click Objects on the Main Toolbar and choose Zoom Area.
Zoom Areas consist of two parts: the area of a background that you want to highlight (Zoom Source) and where the zoomed area of the background will appear (Zoom Destination).
In the image below, I have positioned and resized the Zoom Source over the area of the slide background that I want to get larger.
Then I positioned and resized the Zoom Destination on the slide. Remember, the Zoom Source won't move or resize when the lesson is viewed by the learner… that's the job of the Zoom Destination.

Right away you can see that there is a problem with the image in the Zoom Destination. Because a Zoom Area simply enlarges the Zoom Source, and I've resized the Zoom Destination quite a bit, the image in the Zoom Destination is blurry.
To fix the problem, you'll need a larger version of the image shown within the Zoom Source. In this case, I have the original photo of the handsome male model shown on the screen (in addition to being much larger, it has also been cropped similar to the image in the Zoom Source).
To swap out the blurry image in the Zoom Destination with the better image, double-click the Zoom Destination to open the Properties Inspector. On the Properties Inspector, click Add new image.
Click the Import button and open the larger version of the photo.

Compare the Zoom Destination below with the version above. The quality of the Zoom Destination image is much better.

If you would like to see a free demonstration of this concept, check out the IconLogic YouTube channel.
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If you'd like to learn more about eLearning, come hang out in my next eLearning basics mini course. And if you'd like to learn more Captivate, Presenter, or Storyline, we've got a great collection of live, online classes for you.
Designing Mobile Learning with Adobe Captivate (Free Online Adobe eLearning User Group Event)
Wednesday, February 25, 7:00-8:00 p.m., Eastern
Location: Live, Online… You Can Attend from Anywhere in the World!
Price: Free!
Presented by Joe Ganci
More and more people are using mobile devices to access content. You know this and realize that the mobile world is different than the desktop world. You're ready to take the plunge into designing and developing true mobile learning, but where do you start?
During this session, Joe will explain the pros and cons of including certain instructional design features and show how to design and develop alternatives for those elements that will not work on mobile devices. In addition, Joe will discuss features that you may find advantageous when implementing mobile learning. Joe will also make himself available for questions and answers and hopes you'll weigh in with your own observations and experience!
In this session, you will learn to:
- Apply the correct features to a mobile learning design that will also work for desktop.
- Avoid features that will cause you problems in your design.
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Joe Ganci is President of eLearningJoe, LLC, a consulting and training eLearning company located outside of Washington, D.C. Joe has been involved in every aspect of eLearning development since 1983.
Learning and Development: Effective Videos, Part 2
One of the prime reasons that viewers turn off to video is because the delivery of content doesn't engage or appears as boring. The TechSmith Viewer study dug into what makes content uninteresting. There are many ways to be considered boring, just a few of them include:
- A dull or monotonous speaker
- Content is by nature boring
- The pace of delivery is too slow
- The information is a repeat from earlier delivery of material
- A bad approach has been decided and taken
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If you'd like to learn more about eLearning, check out IconLogic's eLearning basics mini course. And if you'd like to learn TechSmith Camtasia Studio, Adobe Captivate, Adobe Presenter, or Articulate Storyline, we've got a great collection of live, online classes for you.
See also: Learning and Development: Effective Videos, Part 1
Learning and Development: What Makes Videos Effective?
Because video is growing in usage for the learning and development space, TechSmith Corporation wanted to better understand what makes a great video. If you can determine the attributes that make a video great, perhaps you can reverse engineer those pieces and apply them to your own videos. TechSmith's Viewer Research Study comprised 1900 participants from a variety of roles and industries including financial services, education, government, healthcare, manufacturing, software design and development, and more. The majority of participants fell within the age range of 25 to 64.

Because there are different purposes for videos, questions were asked to help determine what type of video they were thinking of during the research. The types of video were narrowed down to three: Entertainment, Informational, and Instructional. For our purpose, we focused our research on learning from those who were considering informational and instructional video.
Let the Experiments Begin
Among the key learning of the research, there are lessons that everyone who is considering creating a video should consider, which when applied will help guide us to creating better and more effective visual content. Like all research, I invite you to run your own experiments and validate the research in your environment and for your particular audience.
Video Viewership
With the rise of YouTube, Vimeo, and other video sharing sites, the amount of video being consumed on the web is increasing. According to a report from Cisco, online video users are expected to double to 1.5 billion in 2016. While a lot of video viewership will be focused on entertainment and its increasing ubiquity, not all of it will be. Some portion will be focused on information delivery and instruction. As video viewing increases, there are points you should understand about how to create better videos, which will allow for better engagement and enable you to achieve your end goals.
Some of the results of the study give insight into viewer habits, which may help you make sure you shape the learner experience. For instance, instructional and information videos are watched most in the morning and the evening. This could indicate that viewers are watching when they feel they have time. This leads to asking, what does the information delivery need that will allow the viewer to get the most from the information?
Importance of video length
For a number of years, I have taught people that videos need to be short, concise, and probably no more than three minutes in length. I have found that while this is still the case, it didn't take into consideration what viewers wanted.
The data from the research indicates that for instructional and informational videos a higher percentage of viewers actually prefer longer videos (with the range varying between four to fifteen minutes in length). When looking at those that were flagged as good or great videos, the length of instructional and informational videos can sometimes be up to 10 minutes in length.

The length of the video may seem surprising; but with more context, it is understandable why a viewer would prefer a longer video. Think about the information you might want to deliver or something you would want to teach; it can be often difficult to condense that information down to a one to three minute video. In addition, other data points indicate that viewers want the right information that will guide and direct them. If the video has too little or too much, they aren't going to want to view it. While it's a difficult balance to achieve, you can solve the problem by asking appropriate questions. You need to understand the problem, and what information or instruction will help to provide the solution.
A number of survey participants indicated that they stopped watching a video because it was not the expected information, the wrong topic, boring, or uninteresting content.

As you start creating videos, remember you have flexibility in the length; but if you provide too much information that is not directly helpful or relevant, the video will be less effective.
Next week: Keeping viewers interested, and the best information to present.
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If you'd like to learn more about eLearning, check out IconLogic's eLearning basics mini course. And if you'd like to learn TechSmith Camtasia Studio, Adobe Captivate, Adobe Presenter, or Articulate Storyline, we've got a great collection of live, online classes for you.
See also: What Makes Videos Effective, Part 2

