by Karin Rex, COTP
- What is your ONE GOAL for the video?
- What is the maximum LENGTH of the video?
- Who is your AUDIENCE?
- What is the WIIFM for your audience? (Answers the question “what’s in it for me?”)
- Create a storyboard that includes descriptions of onscreen elements, onscreen text, and any voiceover scripting. (This will act as a roadmap for your video.)
- Envision a visual HOOK or THEME for your video. (If you are teaching “The Flower Theory of Persuasion,” you might include images of flowers, for example.)
- Come up with a CALL TO ACTION for your video. What do you want your audience to DO after they watch your video?
- Let your imagination run wild! Explore the image bank by searching sideways. (Don’t just search for flowers, for example, also search for garden, seed, sunshine, dirt, shovel, etc.)
- Remember that you can IMPORT graphics into most whiteboard animation programs.
- Do not draw every element. Spice up your video by using the FADE and MOVE IN animations judiciously as well.
- Add voiceover or music – or both!
- Preview your video.
- Modify the animation timings.
- Repeat until perfect! (This can take hours sometimes!)
- Publish & upload.