by Neil Perlin
QR (Quick Response) codes are an expanded form of a bar code. Toyota subsidiary Denso-Wave created them in 1994 for parts tracking during manufacturing.
What makes QR codes interesting for technical communicators is the spread of smartphones with QR readers.
If you look in Flare’s Multimedia section of the Insert ribbon, you’ll see the QR Code option. You may not be familiar with QR codes by name, but you’ve seen them if you’ve ever seen something that looks like the image below.
What can you do with QR codes? You can use them to help potential customers get to your web site. If you've got a QR code on your mobile device, scan the code above and you'll end up on my web site at www.hyperword.com.
Here are some other ways to use a QR code, first for traditional technical communications:
- Let field service techs open a complete online service manual without having to carry it, just by scanning a QR code on the product casing.
- Let any users jump to your web site from a PDF or print manual by scanning a QR code that you add to a manual.
- Created “extended” quick reference cards with QR codes that link to the full online help system on a server or to web pages with videos showing how to perform tasks described in the card.
And depending on how you define “content marketing” and tech comm’s role in it, you can also use QR codes:
- As a sales tool for times when prospective customers can’t write down your contact information because they’re driving or hanging onto a strap on a subway. (I saw a QR code on the back of a delivery truck. If I was interested in the service, I could have simply scanned the code to get the company’s URL.)
- As a brand differentiator that says that you’re much cooler than your competitors.
- For any case where it’s inconvenient to type a URL. (I have large hands and find it difficult to type on a smartphone keyboard, virtual or real. I’d find a QR code a helpful substitute.)
How do you create and use QR codes in Flare? It’s like inserting a graphic, the difference being that you can actually see Flare’s QR code generator create the code.
Click in a topic where you want to add the code and choose Insert > QR Code. In the Insert QR Code dialog box, select the content type—text, URL, Email…, Contact Information, or SMS. The dialog box settings change accordingly. For example, if you select Text, Flare waits for you to start typing. But if you select Contact Information, fields appear for Name, Company, etc. Fill them out and you’ll see the code take shape in the Preview pane.
You can control the code size, useful if you create one with lots of content or one to be read in shaky environments. You can also set display elements like position, borders, margins, and background.
Is there a limit to how much you can put into a QR code? Yes, depending on the nature of the content—4296 alphabetic characters or 7089 numeric characters with some variations—according to this article. But this should still be enough for many uses.
How to read QR codes on a phone? Easy! Get a reader app from your app store. I use one called QR Reader for my iPhone and Android phone. It works nicely and was free. Start the app, point the camera at the code, and wait a few seconds. The app reads the QR code and pops up the information on the screen or jumps to the URL.
QR codes are a specialized but interesting feature with a range of possible uses, probably more than I mentioned above. But I can see many possibilities and they’re easy to try.
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Neil Perlin is MadCap-Certified for Flare and is a long-time consultant, troubleshooter, and trainer for the tool, going back to MadCap’s founding in 2004. He also has years of experience with older tools like RoboHelp and Doc-To-Help and now defunct tools like ForeHelp. He is also a certified app developer, trainer, and consultant for the ViziApps app development platform. You can reach him at [email protected] and at NeilEric on Twitter.
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