Tracking the Popularity of Online Video
If you are developing eLearning, or if you're the manager of an eLearning department, you might be interested in online viewing statistics that track such things as how many hours Americans spent watching videos online (the answer, according to comScore, was more than 11.4 billion videos or 500 million hours in July 2008). Or you might be curious to learn how many videos the average user watched in a month (80 in July 2008).
Why are these kinds of statistics important? eLearning (typically asynchronous) and virtual training (typically synchronous) are both up-and-coming training methods. As the technology continues to improve, the market for both learning types is going to grow dramatically–statistics provided by comScore underscore the trend.
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